Jaarbeurs Exhibition Centre in Utrecht - 09.00–16.45 (CEST)
Join us at Jaarbeurs Exhibition Center in Utrecht, as we once again gather eye and hearing care professionals, and optometry and audiology students, for the largest eye and hearing care event of the year in the Netherlands: Clinical Conference 2025.
All sessions will be held in Dutch unless stated otherwise.
Ready to boost your growth?
Clinical Conference brings together leading experts, hands-on training, relevant learning, and plenty of opportunity to grow your network – all to support you with the expertise you need to deliver excellent care to your customers.
It doesn’t matter if you’re an experienced professional or new to eye and hearing care; at Clinical Conference, you can tailor your own conference programme based on what you want to learn, and how you prefer to learn.
Don’t miss out on this year’s conference! Join us at Jaarbeurs and get ready for a full day of high-quality learning as we advance clinical excellence and prepare for the future together.
“Het is belangrijk voor mij om mezelf bij te scholen, om dingen te leren die ik belangrijk vind, maar ook om dingen over te brengen aan mijn collega’s zoals; Hoe kan het anders? Hoe benaderen we de klant beter? Gewoon zodat alles beter loopt op de werkvloer.”
Daphne
Retail Manager and In-Store-Trainer bij Specsavers
“Het is belangrijk om deel te nemen aan Clinical Conference, niet alleen voor het netwerken, maar ook omdat hier nieuwe ontwikkelingen worden besproken. Zo krijg je diepgang en inzicht in alle nieuwe technieken die beschikbaar zijn.”
Sandra Murgia
Commercial Trainer bij Specsavers
Programme
9:00
Main track
Registration & exhibition
9:00 - 10:00
10:00
Main track
Opening
10:00 - 10:15
Main track
Saving Lives Starts with You
10:15 - 11:00
Saving Lives Starts with You
Join this inspiring kick-off to the day, as Joyce de Ruiter challenges us to reflect on our roles as healthcare professionals. With increasing pressure on care and an ageing population, she shows how we can all make real impact — by staying innovative, connected, and committed to our mission: saving lives.
The rise of myopia worldwide increases the risk of retinal detachment, particularly in younger populations. Quick action in recognizing symptoms or abnormalities is essential for you as an optometrist to provide the correct care.
This session focuses on how you can efficiently identify signs of retinal detachment and determine the right course of action for the patient, reducing the risk of misdiagnosis and improving outcomes.
Mastering the Testing Room: Asking, Listening, Guiding
11:15 - 12:15
Optician
Mastering the Testing Room: Asking, Listening, Guiding
As teleoptometry becomes a bigger part of our care, the optician’s role evolves from being mainly retail technical-focused to taking a more clinical, care-driven approach.
This session focuses on the importance of a good anamnesis and helps form the foundation of it: learn how to ask the right questions, what to listen for, and how to guide customers in the testing room. It also covers the growth mindset shift that this requires.
As technology like AI refraction becomes more common, retail assistants play a bigger role in the pre-test. For you to support our opticians well, it helps to understand how the eye works. From light path and lenses to pupils and tear film, this session gives you the basics to assist confidently during refraction.
Parallel track
Customer-Centered Approach
11:15 - 12:15
Audiology
Customer-Centered Approach
Explore the collaborative process of shared decision-making, where clients are actively involved in their care, and discover how a thorough intake process can help identify client needs. Mastering these techniques enables you to better meet your clients’ needs, taking into account the lifestyle factors and accessory options, thereby enhancing their satisfaction with their hearing aids.
Many patients present with symptoms of glaucoma, and the earlier we detect it, the more effective we can be in preserving vision. Join this case-based session to develop your skills in papillary assessment.
Parallel track
Everyday Eye Conditions: What Opticians Need to Know
13:15 - 14:15
Optician
Everyday Eye Conditions: What Opticians Need to Know
This session gives opticians a practical overview of the most common eye conditions seen in daily practice — including macular degeneration, glaucoma, dry eyes and diabetic retinopathy. Learn what to look out for, what to ask, and how to support the optometrist with the right observations and communication.
This session helps you confidently explain screen use, family history, and early signs of eye issues to customers. You’ll also learn how to clarify the roles of different eye care professionals, and why the WHO now sees myopia as a global health concern.
Parallel track
Tinnitus
13:15 - 14:15
Audiology
Tinnitus
Learn the key do’s and don’ts for managing tinnitus, get practical tools for diagnostics, and discover how to measure and treat its impact on patients. Gain insights from both an ENT specialist and an audiologist for optimal care.
The Optometric Shift: Embracing Teleoptometry or Risking Quality?
14:45 - 15:45
Optometrist
The Optometric Shift: Embracing Teleoptometry or Risking Quality?
Join Dr. Marko Lukic (FEBO), consultant ophthalmologist at Moorfields Eye Hospital, as he shares his journey into virtual clinics and the evolving world of teleoptometry. Through real cases and clinical reflections, he highlights red flags, good practices, and the balance between innovation and quality in remote eye care.
This session focuses on the crucial role opticians play in early myopia education. Myopia is on the rise, especially in younger patients – and everything starts with right guidance and communication at the first point of contact. The session covers how to recognise risks, start the conversation, and support families in understanding why early action matters.
In this session, we’ll discuss contact lenses on the shopfloor. Discover how to interpret opticians’ prescriptions and recommendations, and learn how to calculate contact lens prescriptions and suggest suitable products to customers.
Sometimes a hearing aid fitting does not meet the client’s satisfaction – this can be due to the settings of the devices, the choice of eartip or earmold, or clinical considerations in audiometry. A good medical history is crucial to identify these clinical considerations, especially with an eye on automatic audiometry in the future, where these problems may be overlooked.
The session discusses various cases with genetic hearing losses, unusual ear canals, and middle ears.
Great care isn’t just about clinical skills – it’s also about how we make people feel.
In this energetic closing session, Feike Cats demonstrates how small things like attention, energy, and enthusiasm can create a big impact in everyday care – for both customers and colleagues.
Allow us to introduce Lise Hofman, a certified trainer, optician, and contact lens specialist. She’s passionate about helping people reach for the stars, enhancing their skills, and caring for both their personal and professional development. Her motto? Work step by step towards a clear goal. With her technical expertise and talent for coaching, she enables professionals to grow in their field.
Arjan de Graaf
Optometrist
Arjan de Graaf is an optometrist with over 18 years of experience in optics. He began optician training in 2006 and pursued optometry training in 2010, obtaining his degree in optometry four years later.
Arjan has broad experience from working at an optical store (2006 – 2012) and an ophthalmology outpatient clinic at a hospital. A skilled lecturer, he has five years of experience teaching optometry at the University of Applied Sciences Utrecht and has previously taught on an optician training programme.
Marko Lukic
Consultant Ophthalmologist
Dr. Marko Lukic, Ph.D. FEBO FASRS, is a Consultant Ophthalmologist affiliated with Moorfields Eye Hospital in London, specialising in retina and uveitis. He co-led the development of virtual clinics at Moorfields South and completed two fellowships in medical retina. A Ph.D. graduate from the University of Split, he’s a Fellow of the American Society of Retina Specialists (ASRS) and active in EURETINA, ARVO, and ASRS. His research focuses on real-world data in retinal disease and AI.
Dr. Lukic lectures at the University of Zagreb and University College London, leads Vision Care and European Medical Consultants, advises MedTech firms, and is CMO at Ascento CDA.
Linda Janssen
Clinical Performance Consultant Optics
Linda Janssen is an optometrist with over 23 years of experience working in optics. Linda became an optometrist in 2011 and has spent nine years as a Partner at Specsavers, growing her expertise in eye care and entrepreneurship.
Now, Linda works as Clinical Performance Consultant in Optics, using her experience to support her colleagues and help raise the standard of eye care even further.
Bas Franck
Clinical Physicist-Audiologist, Medical Manager
Bas Franck is a Clinical Physicist-Audiologist with a degree in mathematics and physics (acoustics). He conducted his doctoral research at the Academic Medical Center (AMC) in Amsterdam, which resulted in his dissertation titled “Hearing Aid Fitting in Interaction,” and he went on to train as a clinical physicist-audiologist at the University Medical Center in Utrecht under the supervision of Bert van Zanten.
Bas has worked at several audiological centres, including Kentalis in The Hague, Pento in Hengelo, Radboud University Medical Center in Nijmegen, and most recently, at Auris in Rotterdam. He currently also serves as Medical Manager at Auris Rotterdam.
Farah Amara
Professional Advancement Manager
Farah Amara works as Professional Advancement Manager at Specsavers in the Netherlands. With a background as an optometrist and experience as a Clinical Performance Consultant, she focuses on helping optometrists grow in their role and deliver great care. She’s passionate about making clinical development practical, fun, and meaningful. Farah is known for her energy, fresh ideas, and her love for connecting with people – always aiming to make a real impact for both professionals and customers.
Marcel Pomper
Trainer/Coach/Consultant
Marcel Pomper entered the hearing industry in 1993, and he’s been passionate about improving the quality of life for people with hearing loss ever since. He believes that enhancing their quality of life begins with uncovering the personal and unique needs and wishes of each customer – and driven by this passion, he has spent over ten years developing programs and training hearing care professionals in structuring and conducting intake conversations with the goal of optimising the customer experience and improve organisational performance.
Joyce de Ruiter
Professioneel spreker en Auteur
Joyce de Ruiter is een autoriteit op het gebied van wendbaarheid en veerkracht in tijden van verandering. Als zestienjarige kreeg ze de diagnose Ushersyndroom, een ziekte waardoor ze langzaam blind en doof wordt.
Bij de pakken neerzitten? Dat is niet haar stijl. Ze bouwde een carrière op als spreker over thema’s als diversiteit en inclusie. Vanuit haar eigen bedrijf deelt ze tijdens haar webinars en inspiratiesessies haar levensverhaal en persoonlijke inzichten, gecombineerd met psychologie. Altijd op verrassende wijze, met een vleugje humor, maar ook met de intentie om anderen te inspireren én activeren. Daarnaast is ze trainer en coach bij de Speakers Club, waar ze sprekers en executives begeleidt. En ze is trotse ambassadeur van Stichting Ushersyndroom.
Fleur Goezinne
Ophthalmologist and vitreoretinal surgeon
Fleur Goezinne is a Dutch ophthalmologist and vitreoretinal surgeon, passionate about person-centred care and clear information. She works at the Retina Operatie Centrum in Rijswijk, with a particular focus on retinal detachments. Combining high-volume surgery with patient education, she creates accessible materials and videos to improve understanding and care.
Thijs Thielemans
Thijs Thielemans is an Audiology Medical Physics Expert, specialised in hearing aids, bone conduction devices, and tinnitus.
Thijs first encountered audiology during his BioMedical Engineering graduation project at UMCN St. Radboud. The combination of technology and direct contact with people gave him so much energy that after obtaining his diploma in 2005, he pursued and was accepted at Adelante Zorggroep to become an Audiology Medical Physics Expert. Since becoming registered in 2010, Thijs has gained experience with deaf culture, the mentally handicapped, and the technical maintenance of audiological equipment and measurement booths. In 2017, he published a scientific article in the International Journal of Audiology, and he also joined the Dutch Audiology Medical Physics Expert board as a secretary during the same period.
Thijs is the founder of the Hearing Aid Advice Center, providing information and advice to adults with hearing problems, as well as AudiCate.nl, an audiology training platform for all professionals in hearing care.
Mace ter Brake
Talent Manager
Mace ter Brake is an optician, contact lens specialist, and SCE Talent Manager at Specsavers. With almost 10 years of experience in eye care, he supports teams in improving care and working together. In the past six months, he has mainly focused on helping teams with changes related to a new system. Mace is known for his calm, structured way of working and his focus on people-centred care.
Henk Hamhuis
Optometrist and Clinical Performance Consultant
Henk Hamhuis is an optometrist and Clinical Performance Consultant at Specsavers. He graduated from Hogeschool Utrecht in 2014 and has broad experience in both clinical and retail optometry.
Henk is committed to making eye care accessible for everyone, with a special interest in preventive eyecare and myopia management – and over the years, he has developed a strong focus on supporting quality improvement across Specsavers stores in the Netherlands. He combines practical expertise with a strong focus on improving clinical outcomes and preventing avoidable vision problems.
Tamara van Rooij is a driven and versatile professional in the optical industry. As a retail manager, in-store trainer and interim L&D manager at Specsavers, she’s committed to knowledge sharing, development and growth, actively contributing to a future in which people and innovation are central.
Her passion for coaching arose at a young age as a horse-riding instructor. Here she developed calm, discipline and empathy – qualities that still form the core of her approach as a trainer and retail manager. The continuous innovation and dynamics in the industry continue to inspire her.
Tamara has recently worked with optical employees to increase self-confidence when discussing contact lenses with customers, and she’s happy to share her valuable insights with you.
Feike Cats is a Dutch keynote speaker, author, and customer enthusiasm expert. With over 30 years of experience, he helps organisations create exceptional customer experiences through energy, humour, and practical tools. Feike is the founder of “Houden van Klanten” and has written seven books on customer focus, including his latest on combining AI and human enthusiasm. His approach, called Verleuken, brings joy into serious business.
Thijs Jansen
ENT specialist, Founder of Earhelp
Thijs Jansen is an ENT specialist at Radboud University Medical Center, specialising in otology, hearing improvement and skull base pathology. In his pursuit of accessible and affordable hearing care, he founded Earhelp: a platform that offers high-quality care in close collaboration with audiologists and other partners. Thijs’ mission is clear: the best possible care for everyone, at the lowest possible cost. With clinical expertise and an innovative perspective, he works to improve care for people with hearing problems.
Speakers
Get to know the speakers of this year’s programme – and stay tuned for more speakers to come.
Arjan de Graaf is an optometrist with over 18 years of experience in optics. He began optician training in 2006 and pursued optometry training in 2010, obtaining his degree in optometry four years later.
Arjan has broad experience from working at an optical store (2006 – 2012) and an ophthalmology outpatient clinic at a hospital. A skilled lecturer, he has five years of experience teaching optometry at the University of Applied Sciences Utrecht and has previously taught on an optician training programme.
Bas Franck is a Clinical Physicist-Audiologist with a degree in mathematics and physics (acoustics). He conducted his doctoral research at the Academic Medical Center (AMC) in Amsterdam, which resulted in his dissertation titled “Hearing Aid Fitting in Interaction,” and he went on to train as a clinical physicist-audiologist at the University Medical Center in Utrecht under the supervision of Bert van Zanten.
Bas has worked at several audiological centres, including Kentalis in The Hague, Pento in Hengelo, Radboud University Medical Center in Nijmegen, and most recently, at Auris in Rotterdam. He currently also serves as Medical Manager at Auris Rotterdam.
Farah Amara works as Professional Advancement Manager at Specsavers in the Netherlands. With a background as an optometrist and experience as a Clinical Performance Consultant, she focuses on helping optometrists grow in their role and deliver great care. She’s passionate about making clinical development practical, fun, and meaningful. Farah is known for her energy, fresh ideas, and her love for connecting with people – always aiming to make a real impact for both professionals and customers.
Feike Cats is a Dutch keynote speaker, author, and customer enthusiasm expert. With over 30 years of experience, he helps organisations create exceptional customer experiences through energy, humour, and practical tools. Feike is the founder of “Houden van Klanten” and has written seven books on customer focus, including his latest on combining AI and human enthusiasm. His approach, called Verleuken, brings joy into serious business.
Fleur Goezinne is a Dutch ophthalmologist and vitreoretinal surgeon, passionate about person-centred care and clear information. She works at the Retina Operatie Centrum in Rijswijk, with a particular focus on retinal detachments. Combining high-volume surgery with patient education, she creates accessible materials and videos to improve understanding and care.
Henk Hamhuis is an optometrist and Clinical Performance Consultant at Specsavers. He graduated from Hogeschool Utrecht in 2014 and has broad experience in both clinical and retail optometry.
Henk is committed to making eye care accessible for everyone, with a special interest in preventive eyecare and myopia management – and over the years, he has developed a strong focus on supporting quality improvement across Specsavers stores in the Netherlands. He combines practical expertise with a strong focus on improving clinical outcomes and preventing avoidable vision problems.
Inspirational keynote speaker, author, trainer and coach
An inspirational keynote speaker, Joyce de Ruiter inspires organisations to embrace agility and resilience in times of change. By combining the psychology of change with her own powerful story of coping with a continuously changing perspective on life, Joyce offers valuable insights into developing an agile mindset. This mindset enables individuals and organisations to seize the growth opportunities that come with change – and you’ll experience that any change can serve as the catalyst for future opportunities and successes.
Linda Janssen
Clinical Performance Consultant Optics
Linda Janssen is an optometrist with over 23 years of experience working in optics. Linda became an optometrist in 2011 and has spent nine years as a Partner at Specsavers, growing her expertise in eye care and entrepreneurship.
Now, Linda works as Clinical Performance Consultant in Optics, using her experience to support her colleagues and help raise the standard of eye care even further.
Allow us to introduce Lise Hofman, a certified trainer, optician, and contact lens specialist. She’s passionate about helping people reach for the stars, enhancing their skills, and caring for both their personal and professional development. Her motto? Work step by step towards a clear goal. With her technical expertise and talent for coaching, she enables professionals to grow in their field.
Mace ter Brake is an optician, contact lens specialist, and SCE Talent Manager at Specsavers. With almost 10 years of experience in eye care, he supports teams in improving care and working together. In the past six months, he has mainly focused on helping teams with changes related to a new system. Mace is known for his calm, structured way of working and his focus on people-centred care.
Marcel Pomper entered the hearing industry in 1993, and he’s been passionate about improving the quality of life for people with hearing loss ever since. He believes that enhancing their quality of life begins with uncovering the personal and unique needs and wishes of each customer – and driven by this passion, he has spent over ten years developing programs and training hearing care professionals in structuring and conducting intake conversations with the goal of optimising the customer experience and improve organisational performance.
Dr. Marko Lukic, Ph.D. FEBO FASRS, is a Consultant Ophthalmologist affiliated with Moorfields Eye Hospital in London, specialising in retina and uveitis. He co-led the development of virtual clinics at Moorfields South and completed two fellowships in medical retina. A Ph.D. graduate from the University of Split, he’s a Fellow of the American Society of Retina Specialists (ASRS) and active in EURETINA, ARVO, and ASRS. His research focuses on real-world data in retinal disease and AI.
Dr. Lukic lectures at the University of Zagreb and University College London, leads Vision Care and European Medical Consultants, advises MedTech firms, and is CMO at Ascento CDA.
Tamara van Rooij is a driven and versatile professional in the optical industry. As a retail manager, in-store trainer and interim L&D manager at Specsavers, she’s committed to knowledge sharing, development and growth, actively contributing to a future in which people and innovation are central.
Her passion for coaching arose at a young age as a horse-riding instructor. Here she developed calm, discipline and empathy – qualities that still form the core of her approach as a trainer and retail manager. The continuous innovation and dynamics in the industry continue to inspire her.
Tamara has recently worked with optical employees to increase self-confidence when discussing contact lenses with customers, and she’s happy to share her valuable insights with you.
Thijs Jansen is an ENT specialist at Radboud University Medical Center, specialising in otology, hearing improvement and skull base pathology. In his pursuit of accessible and affordable hearing care, he founded Earhelp: a platform that offers high-quality care in close collaboration with audiologists and other partners. Thijs’ mission is clear: the best possible care for everyone, at the lowest possible cost. With clinical expertise and an innovative perspective, he works to improve care for people with hearing problems.
Thijs Thielemans is an Audiology Medical Physics Expert, specialised in hearing aids, bone conduction devices, and tinnitus.
Thijs first encountered audiology during his BioMedical Engineering graduation project at UMCN St. Radboud. The combination of technology and direct contact with people gave him so much energy that after obtaining his diploma in 2005, he pursued and was accepted at Adelante Zorggroep to become an Audiology Medical Physics Expert. Since becoming registered in 2010, Thijs has gained experience with deaf culture, the mentally handicapped, and the technical maintenance of audiological equipment and measurement booths. In 2017, he published a scientific article in the International Journal of Audiology, and he also joined the Dutch Audiology Medical Physics Expert board as a secretary during the same period.
Thijs is the founder of the Hearing Aid Advice Center, providing information and advice to adults with hearing problems, as well as AudiCate.nl, an audiology training platform for all professionals in hearing care.
Whether you joined the conferences online or in-person, were unable to attend, or perhaps listened in with half an ear – we got you! Watch selected sessions on Viewpoint.
Find the answer to your Clinical Conference question here.
Clinical Conference is open, free and relevant to all eye care professionals and students in Denmark, Norway, Sweden, and Finland – and both eye and hearing care professionals and students in the Netherlands.
It doesn’t matter if you’re a student or an experienced professional in your field. To support your professional development and clinical excellence, the conference offers a variety of inspiring topics, engaging sessions, and skills training, so there’s something for everyone.
For Assistants at Louis Nielsen and Optical Dispensers at Specsavers in Norway, there are dedicated tracks to attend. These have been created to support you with the specific knowledge and skills you need in your everyday work.
Upon arrival at the conference, you’ll need to show your personal QR code at our registration desk. The QR code is your access key to the venue, and you’ll receive it by email approximately one week before the conference.
After scanning your personal QR code, we’ll print your personal badge on-site. If there are any challenges with your registration, you’ll find a helpdesk nearby.
If you can’t attend the conference, please release your spot. In your confirmation email, you can find a link to cancel your sign-up.
If you experience any difficulties cancelling your sign-up, please contact confe*****@**ecsavers.com. Preferably no later than 14 days prior to the conference.
Yes. Once you’ve signed up, we’ll send you all necessary updates and practical information prior to the conference. If you haven’t received anything from us one week before the conference, please check your spam folder.
If you still can’t find any information from us, please email us at conference@specsavers.com, and we’ll get back to you.
If you’ve signed up for one of our online Clinical Conferences 2025, you’ll receive an email with a link approximately 30-60 minutes before the conference starts.
Please note that there’s no online conference for the Netherlands.
Shortly before the online conference begins, you’ll receive an email with a link for the online conference. In this email, you’ll find a hotline phone number to call.
Selected sessions will be available on demand after the conference. However, not all sessions are recorded and made available. We’ll provide more information once the conference has concluded.
Yes, you can attend the online conference on any device you’d like, including your smartphone or tablet.
Yes, we’ll be taking photos and videos throughout the day at the Clinical Conference to promote the event and Specsavers’ professional development in the future, both online and in print. By signing up for the conference, you consent to being photographed/filmed.