Frame manager SWE
Elin Lindlyckes has over 20 years’ experience in the optical industry and currently serves as Frame Manager for Sweden at Specsavers’ support office. In this role, she’s responsible for the national frame assortment and plays a key part in supporting stores across Sweden with product inspiration and updates – ensuring that stores are equipped with the latest eyewear collections and contact lens offerings.
Elin’s career spans a diverse range of roles, including hands-on experience in Specsavers stores and other optical retailers, as well as project management at the hospital-based low vision clinic, Syncentralen. She also brings a strong commercial background from her years as a wholesaler of optical components, giving her a unique 360° perspective on the industry.
Her deep understanding of both clinical and commercial aspects of optometry makes her a key contributor to Specsavers’ mission of delivering accessible, high-quality eye care.